Whether you love to hate her, hate to love her or just love her, you cannot deny that Kylie Jenner is one of the most talked about people in today’s media.
The young reality star first made headlines when rumors of lip injections started to spread. She was able to capitalize on her scandal and turned it into a business empire. In 2015, Jenner launched her first lip kits which sold out in less than a minute. The success led to the launch of her online store, Kylie Cosmetics. Today the company has expanded their product line to eye shadow, eye liner, and face palettes.
Her newest collection, the Vacation Edition is set to drop June 15th. The young reality star turned to her Snapchat (the #1 most viewed account on Snapchat) to promote the latest launch. In a series of Snaps, Jenner sat poolside, swatching her new products. The series of snaps made viewers feel as if they were right next to her. Like two friends enjoying the sun, water and make-up.
This low production advertisement style has been a key factor in her success. As a reality star, Kylie Jenner has had her whole life televised. Fans have watched her grow up and feel as though they really know her. Snapchat, Twitter, and Instagram have added more channels for her fans to peer into her life. The intimate relationship she has with her fans adds to her credibility as the spokesperson for her brand.
The intimate relationship she has with her fans adds to her credibility as the spokesperson for her brand. In addition to her business venture, Jenner also profits from celebrity endorsements. When she promotes products, it feels less like someone selling things and more like a friend recommending a product.
Jenner recently made it to the Forbes Celebrity 100. Ranked at #59, the young star grossed $41 million from June 2016 to June 2017. She is now the second highest paid Kardashian-Jenner sibling, only behind big sister Kim Kardashian West.