The heart of a business lies within its marketing scheme and firms use social media as a contemporary outlet to establish stronger presence. Especially now, in a world where social media is accessible at such ease, businesses need marketing strategies that revolve around present-day industries. Not employing a game plan to manage social media presence is like having an outdated computer and asking why you can’t keep up with the work your boss assigns you. As a matter of fact, Hubspot, a marketing platform that helps companies attract visitors and convert leads revealed that 92% of marketers in 2014 alleged that social media marketing was important for their business. Estimates like these are likely to be even greater now.

Benefits of Social Media Marketing

Cost Efficiency

Optimizing social media as a marketing plan requires a minimal budget compared to the expenditure required to fund proposals such as television advertisements and promotions. Updating contents demand little to no cost allowing smaller businesses to contest alongside upscale companies. Cost efficiency is a plus, but product advertisements are also transparent and firms have control over which customers they want to target ranging from those within the whole country or to a more selective area.

Brand Loyalty

Firms that use social media as a channel to connect with its consumers help sustain lasting brand loyalty. Businesses work to keep customers engaged through consistent interaction working to keep stable synergy between the two. A single purchase can grow to be far more in long term with the proper amount of intercommunication. Studies done by The Social Habit demonstrates that 53% of Americans who follow brands on social media are more loyal to those brands. In fact, I support these findings from my personal experience. Adidas is one company that does an exceptional job. My experience with Adidas started from simply signing up on their website and receiving emails to constantly checking for twitter updates on upcoming product releases. The ability to keep consumers involved creates the potential for a market to become more substantial.


One in every seven people in the world uses Facebook, 320 million people log into twitter each month, and a billion people are active members of YouTube monthly. The point is that the sheer number of people visiting these sites are immense. Each of these sites provide an opportunity to form visibility and attention which are valuable for marketing success. Posts, comments, and uploads are shared every second. New consumers see these posts being in a way promoted by their acquaintances. Finally, businesses will begin to see increased site visits and marked up sales.